Big Sur - a rugged and mountainous sectionof the Central Coast of California between Carmel Highlands and San Simeon,where the Santa Lucia Mountains rise abruptly from the Pacific Ocean. It isfrequently praised for its dramatic scenery. Big Sur has been called the"longest and most scenic stretch of undeveloped coastline in thecontiguous United States," a "national treasure that demandsextraordinary procedures to protect it from development" and "one ofthe most beautiful coastlines anywhere in the world, an isolated stretch ofroad, mythic in reputation." The stunning views, redwood forests, hiking,beaches, and other recreational opportunities have made Big Sur a populardestination for about 7 million people who live within a day's drive andvisitors from across the world.